Here is a close up of one of our favorite color combinations - blush and black. We custom mix all of our ink colors for our letterpress printing. The main ingredients for blush colored ink: white, transparent base and warm red.
We custom mix our inks for each job. Our presses are really efficient and we use less than a tablespoon of ink for a set of note cards. A little goes a long way as the inks are like a thick paste. When mixing, we start with some base colors that we combine, often with the addition of black or white to tone down the saturation.
We frequently get requests for tinted embossing. We add a drop of gray ink when we print embossings to give the imagery a bit more of a shadow. The result is subtle, and beautiful when paired with a deeper color.
If you're looking for a subtle image to accent your custom stationery, we recommend printing in a blind emboss like these images illustrate. Generally, we use a touch of pigment in a clear ink to help give the image a bit of shadow on the paper. The result is a beautiful bit of texture that allows your text to stand out, while giving the design a bit more depth. We don't recommend doing a blind or tinted emboss for text, as it is not reliably legible.
We recently collaborated with the Whitney Museum of Art and tattoo artist, Amanda Wachob to letterpress print these sweetheart prints. Based on Amanda's February residence in the Whitney Shop, this letterpress print depicts every piece of the love poem she tattooed on thirty individuals.
Inspired by the artists Njideka Akunyili Crosby (b. 1983) and Byron Kim (b. 1961), whose work was included in Human Interest: Portraits from the Whitney’s Collection, Wachob conceived of this poem using designs found in the archives of the New England Confectionery Company and text decontextualized from historic expressions used on their iconic Sweetheart candies.
This month, Amanda will be sharing a tattooed love poem with thirty individuals. For more information about the event, visit the Whitney website here:
You can purchase a print here:
Our 2018 boxed calendars are now available! Each year, we come up with new images that represent the spirit of each month, and print them in bright colors that are sure to look great pinned above any desk. These are great gifts for friends and family, and can be found in our website shop. We usually sell out, so don't wait to pick one up before the new year! Who can believe we're already in November?
We share a lot of photos of the stationery we're printing so for a change, we've decided to step back and show some pictures of our studio and printing presses.
We do all of our own letterpress printing here in the Brooklyn studio. Doing this ourselves allows us to really pay attention to each piece that passes through the press and be certain that it matches the design we've created. It is important to us that our stationery is perfect as it has to represent the people who will be writing on and sending it. Having control in the printing helps us ensure this.
Plus, we like making things and it’s immensely satisfying to start the day with stacks of blank paper and finish it with stacks of beautiful stationery!
Photography by Zachary Hartzell
Here's a peek into the process of printing some floral save the dates for a fall wedding. These save the dates were printed as postcards, with a beautiful large floral image on the front and the necessary information on the back. We printed the text in a wine red as, and a warm tint of gray for the large flower. It feels like the perfect color comination for an end of summer wedding at a vineyard.
I've fallen in love with the echinacea plants in my garden this summer. The colors are crazy bright and they're always surrounded by butterflies and bees and the occasional bird. I've lost a lot of time this summer just watching. Unfortunately, they're starting to fade but to pay homage to this plant, we've created a new greeting card to add to our garden line. Here's a "behind the scenes" peak into the printing process at our studio.
In anticipation of summer, we were itching to design something new for our wedding collection. We were inspired by some beautiful illustrations of green palm trees and leaves. This letterpress suite is perfect for a destination wedding on a lush island (even better if you're lucky enough to live somewhere tropical!) The envelopes are a lined with giant green palm printed liners, and we added a pink flamingo belly band for a bright contrast of color. Its a fun design that also works well for a formal wedding. Take a look below to see a bit of the letterpress printing process.
Check out more of our new wedding designs on our website!
Here's a little look at the process of printing one of letterpress invitation sets for a black tie wedding in Poughkeepsie, New York. Martha & Michael loved the formal look of our Elegant Monogram design and kept it classic with navy blue ink. Lucky for us, their initials looked great together in a monogram.
The champagne glasses were the perfect touch to their reception card. We imagine they will enjoy lots of toasts and cheers on their wedding day.
This month we're starting a new series covering all the ins and outs of designing and printing stationery in our shop. While discussing all the wedding invitations we've done this year, we realized that most of our clients had similar questions about design, wording and printing, in general. We realized it would be a fun project to dive deep into each aspect of the process, so that is exactly what we've decided to do!
We're hoping to provide an extended glossary of sorts, for all things letterpress. Each post will cover a different aspect of the process of designing and printing letterpress, mostly in reference to wedding invitations. This week, we're going to answer some basic questions that we often get when first speaking with a client. Let's get started!
What is letterpress?
Letterpress printing is relief printing where type and image are literally "pressed" into paper. Although movable type can be dated back to 1040 in China, Johannes Gutenberg invented the first actual printing press in 1440. In all that time, some things have changed, but it remains a 100% manual process. Each piece of paper is fed and printed by hand on one of our vintage Golding Jobber presses. While some printers continue to set wood and metal type, we rely on plastic plates made from photopolymer. By using polymer plates, we're able to print our artwork from digital files, giving us more freedom in our designs.
Why should I choose letterpress printing for my wedding invitations?
Your invitations are the first glimpse your guests will have of your wedding, so it's nice give a good impression (pun totally intended). With letterpress you can run your fingers over the type and feel the indentation in the paper. There is no mistaking a letterpress-printed item for something mass-produced. Your guests will love the luxurious paper, the imprint of letters and images and the weight and feel of the invitation in their hands. These invitations will tell your guests that this is a wedding not to be missed.
Why should I work with a stationer?
We have years of expertise working with clients to create beautiful, custom designs. We're very proud of the experience and skills we've earned from all of our hard work. Designing and printing is what we love to do, so we work hard on each and every project that passes through our shop. We have become adept in listening to clients' ideas and preferences and translating those visions to the stationery design. We know what works well and how long it will take to print a suite so we can make sure to meet deadlines and stick to a budget. Planning a wedding can be a lot of work and by hiring a professional stationer, couples can rest assured that the invitations will be perfect and they can move on to focus on another part of the planning process.
What makes letterpress invitations more expensive than digital printing?
Letterpress is a manual process, so there is a lot of time invested in each piece. We mix many of the colors by hand and each color is printed separately, which means that there are multiple set-ups for each job. We use the highest quality materials available to give you the highest quality work. The paper we use is from a local company, Reich Paper, and is specifically made for letterpress printing. All this hard work, does make letterpress a but more expensive, but we think it's worth it.
What are the limitations?
The main limitations for letterpress printing are the number of colors and certain design elements. Remember that each color is printed as a separate layer, so the more colors you have, the more expensive the job becomes. Large, solid areas are not great for letterpress printing, as they are hard to keep consistently solid. Often, those areas print a little "salty", meaning the color of the paper may show through. If a vintage, handmade look is what you're going for, then that might be perfect for you. Size is also a big limitation. We recommend 5 x 7" for an invitation, although we can go a bit larger.
Another request we often get is to print a light colored ink on dark paper. Most letterpress inks are translucent, so they don't completely cover the paper. We recommend doing the exact opposite and printing dark ink on a light paper. Rich, black ink on crisp white paper is a printer's dream!
I am a designer. Can I send you my design to letterpress print?
Definitely. We can print directly from your artwork files (Illustrator) or, if you have just an element you'd like to include, like a hand drawn image, we can help translate this to letterpress and design around that. For details on submitting a file for us to letterpress print, please view the Print Your Design page on our website.
I'm on a budget, but I love the look and feel of letterpress? What are some ways I can cut costs?
Keep the number of colors to a minimum. We do a lot of one color invitations, and they are classic and just as beautiful as multi-color jobs. There are lots of creative ways to cut costs also, like using a cute gift tag as an RSVP or combining several bits of information into one card. Although it is traditional, you can forgo the use of an inner and an outer envelope. Finishing services, add greatly to the cost, so if you love the look a painted edge, consider doing that for the invitation card only. Whatever your budget, we'll work with you to create a beautiful set of invitations.
Alright, I'm interested! How does the process work?
The first step is to take a look at our website. Pick out some templates, fonts and colors and let us know what inspires you. To give you an estimate, we'll need to know roughly what quantity you need and what pieces you'd like to have printed. Once you've decided to work with us, there is a 30% deposit and then the real work begins! We'll send your designs as digital proofs and make any edits you'd like before we have plates made, cut your paper and start printing.
How many colors can you print and how do I choose?
We recommend using 1 or 2 colors on your wedding invitations. We print one color at a time, so the more colors you use, the more time consuming, and therefore expensive.
We have a range of colors on our website that you can choose from. Keep in mind that colors can appear dramatically different on screen.
We can always send a sample of a printed color, so you can have a better idea. If you are interested in a color that isn't listed on our site, then you can send a physical swatch for us to match. Even better, if you have access to a Pantone book (it must be Pantone Uncoated), let us know color code.
I'm very interested and would love a closer look at your work. Can I come in for an appointment?
Sure! We are available for appointments from 10 am - 5 pm, Monday through Thursday. Set up a time and we'll happily go over all the details with you in person. If you live internationally, fear not! We have extensive experience working with clients overseas, so although you can't pop in for a visit, we would love to work with you.
It's hard to believe but the holidays are just around the corner! It seems like just yesterday we were brainstorming the perfect Halloween costume (do we go pop culture phenomenon or classically creepy this year?). But before we know it, the dishes from Thanksgiving feasts will be piling up in the sink. One of our favorite traditions of the holiday season is the exchange of cards and letters. The process of creating a custom holiday card involves equal parts work and fun. It may all begin on the computer but always ends up in the hands of our printers who expertly cut the paper to size, mix beautiful ink colors and print each layer.
Don't you love this card's classic color scheme and imagery? You can almost smell the pine needles in the air. This design is part of our 2014 custom holiday collection, available now. Email firstname.lastname@example.org for a quote.
We just finished a new design for our line of greeting cards. Our various floral layouts are always very popular so we worked on a version with a pretty arrangement and a really contemporary mix of dark, neutral ink and bright, fluorescent yellow.
We love how this card straddles the vintage theme with 21st century colors!
Here are some photos that show the new design alongside one of our other VERY bright layouts:
We are totally obsessed with all things letterpress (obviously!). We adore the delicate, beautifully detailed, elegant invitations and stationery pieces that we print, one-by-one, by hand, in our studio. So isn't it an amazing juxtaposition to see the rough tools used to produce this work? We are constantly grateful for our big, cumbersome, yet perfectly calibrated presses. Here are a few pics that are a little different from our usual product shots:
It's such a pleasure to spend out days working on beautiful old machines to create gorgeous, tactile stationery. Here are a few photos of our studio to give you a sense of what we do:
Another view of the presses all lined up:
A close up of our hardworking Golding Jobber:
Each year, we enjoy the process of selecting images and collating our little 12 month calendar. The small format is perfect for a teeny office cubicle or a bulletin board in a nook at home.
For 2014, we've added lots of awesome new imagery, including a beautiful seascape in navy for July and a cheery bright lobster for August.
Display your calendar on the enclosed tack and tear off the pages as the months go by or arrange all 12 sheets in a frame for a pretty collage of the coming year.
And don't forget to fill in the list of resolutions! You can buy a calendar straight from our website here.
Because we spend our days working on machinery from the 1880's we're a little romantic about real books with beautiful covers and crisp paper pages. In honor of the old fashioned book, we've created a line of letterpress printed bookmarks. We have seven designs, all inspired by belongings one might find on a bedside table (along with a good book). We're particularly liking the perfume bottle and the mysterious glove...
At Sesame, we really love printing jobs for our friends and family. And I'm so excited at the moment that we are printing invitations for my wedding! It was so much fun designing these with my colleagues here at the press and there is something very special about having them printed by a friend. After the success of our post about printing on the Vandercook, I thought this was the perfect opportunity to provide a step-by-step guide to printing on our reliable workhorse: the Golding Jobber. So Kate and I took a bunch of photos of the process involved in printing one of my wedding invitation items...
First of all, we measured out the colors that would blend to form the Pantone shade I wanted:
I'm always so amazed at the way that we can accurately mix a precise color:
The color always looks much more vivid before it has been applied to the press. This is because there is a large amount of ink blended initially. Kate applies just a tiny amount to the press disc:
The ink still looks quite bright at this time. But by the time the press has dispersed the ink all over the disc, it is clear that the color is slightly more muted:
Once the press is evenly inked, it's time to start feeding in the cards, one by one. Here I am (concentrating extremely hard) as I line up a card to be printed:
And just after the rollers have printed the card, here's how it looks inside the guides:
105 cards later, we had a lovely pile of finished printing. Here's a sample:
Today Kate has been printing the first color of a wedding invitation on our Vandercook printer. I'm more used to seeing her printing on the Golding Jobber so I was very curious to check out how the Vandercook works! So, for any other letterpress enthusiasts out there, here's a little photographic step-by-step guide to how to print on the Vandercook.
First of all, ink is applied to one of the rollers:
Then Kate ensures that the machine is in "trip" mode. This means that she can ink the rollers without actually printing onto the cardstock.
Then she turns the crank so that the rollers are evenly coated with ink:
The rollers are returned to their original position and Kate then switches the machine to "print" mode. This enables the rollers to actually press into the cardstock and transfer the ink and the impression.
The next step is to carefully place the blank cardstock in the correct place. There are a row of "grippers" which hold the card and also a guide which lines up the card so it is perfectly aligned:
Then it's simply a case of turning the crank! As long as everything is correctly set up, the grippers on top of the rollers will scoop up the card:
And then the process will continue by rolling the card under the rollers, against the inked plate, leaving behind the inked impression. Then Kate just has to pull the printed item out of the grippers:
And - voila - a finished piece (well, the first color anyway!). It really is amazing to see how many little movements and skilled elements are involved in printing just one color of one piece. It really reminded me of the craftmanship of letterpress printing and the care and attention that goes into the process!
Here's a pile of the invitations ready to have their second color applied:
When we work with clients to design and print their stationery, we are always careful to ensure that there is clarity around our colors. Sometimes, we'll get an e-mail from a client who asks us to match an online color. This is really difficult: different computer monitors have a massive impact on how the colors look. We much prefer to be sent an actual, tangible color swatch. That way, we can match the exact Pantone color. With this in mind, we've also been working on printing color swatches:
We love how these mini-tree prints look when they are all arranged together. We've been handing them to our clients so that they can flick through, get a sense of how the color looks when it has been printed and also place colors together to see what complements what!
Here's another shot from a different angle:
Which is your favorite?